Introduction
We are committed to protecting and respecting the privacy of our clients and customers. This policy sets out the basis on which any personal data we collect from you, or you provide to us, will be processed, shared or transmitted by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Kent Fine Art is registered in the United States with EIN 27-3064562 ("we", "us" or "our" in this privacy policy).
This Privacy Policy is directed to individuals whose personal data we process in the course of our operations. It is also directed to visitors to our website at www.kentfineart.net (our “Website”).
This Website is not intended for children and we do not knowingly collect data relating to children through our Website.
If you have any questions regarding your personal data or its use, please contact us by email via DKW@KentFineArt.Net.
1. Important information
Kent Fine Art is the controller and responsible for your personal data.
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.
You have the right to file a complaint with the Federal Trade Commission (FTC) atwww.ftc.gov or your state’s attorney general’s office. However, we would appreciate the opportunity to address your concerns first, so please contact us in the first instance.
Changes to the privacy policy and your duty to inform us of changes
We may amend this privacy policy from time to time as necessary to comply with law or for legitimate business purposes. Any changes we make to this privacy policy in the future will be posted on our Website and, where appropriate, notified to you by email.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This privacy policy was last updated in December 2024.
Links to other websites
Our Website may contain links to information on other websites. If you follow a link to any of these websites, please note these websites have their own privacy policies and we do not accept any responsibility or liability for these policies. When you leave our Website, we encourage you to read the privacy policy of every website you visit.
2. The data we collect about you
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
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Identity Data including your name, title, date of birth and chosen pronouns.
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Contact Data including your address, email address, organisation/employer, job title and telephone numbers.
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Technical Data including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
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Usage Data including information about how you use our website.
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Marketing and Communications Data including your preferences in receiving marketing from us and your communication preferences.
We do not generally collect any Special Categories of Personal Data about you. We do not collect any information about criminal convictions and offences.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
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Direct interactions. You may give us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
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subscribe to our e-newsletter or other publications; or
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give us feedback or contact us with enquiries.
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Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see further information regarding our use of Cookies in section 4 below.
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Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
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Technical Data from analytics providers such as Google based outside the UK. Please click here for more information on Google’s privacy policy, or to opt out of being tracked by Google Analytics on all sites please click here.
4. Cookies
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you have not disabled cookies in your browser. Cookies contain information that is transferred to your computer’s hard drive.
Our Website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.
We use the following cookies:
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Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use our online ordering services, survey forms, adjust your mailing preferences, use of e-billing services, any website administration or business application systems, such as Artlogic Database.
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Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
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Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
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Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any marketing messages displayed on it respect your preferences. Targeting cookies from third parties may also be stored from any advertising channels we are actively working with and they will also record the pages you have visited and the links you have followed to help focus and measure any advertising or marketing.
Please note third parties (including, for example, social sharing services, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
You may block cookies by activating the setting on your browser which allows you to refuse the placing of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
Except for essential cookies, all cookies will remain unless the cookie cache is cleared or unless you are using a Private browsing mode on your web browser (e.g. Incognito on Google Chrome) or unless otherwise indicated above.
5. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
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Where we need to perform a contract we are about to enter into or have entered into with you.
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Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
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Where we need to comply with a legal obligation.
Marketing
We are committed to maintaining the trust and confidence of those who express interest in our activities and visitors to our website. We do not share our mailing list with other companies and businesses for marketing or any other purposes.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of our mails or by emailing DKW@KentFineArt.Net.
Where you opt out of receiving these messages, this will not apply to personal data provided to us as a result of other business interactions we may have or have had with you, for example in connection with a contract we may have with you.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
6. Disclosures of your personal data
We may share your personal data with the following external third parties set out below for the purposes set out in section 5:
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Service providers acting as processors based inside and outside the US who provide IT and system administration services.
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Analytics and search engine providers who assist us in the improvement and optimisation of our website.
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Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the US who provide consultancy, banking, legal, insurance and accounting services.
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HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
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Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
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Other organisations based in the US with whom we are partnering in connection with a specific project acting as independent controllers. [alternatively:] Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.
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Third parties to whom we may choose to sell, transfer or merge parts of our operations. Alternatively, we may seek to acquire other entities or merge with them. If such a change happens, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. International transfers
Some of our external IT service providers (e.g. ArtLogic and Microsoft) are based internationally so their processing of your personal data on our behalf may involve a transfer of that data outside the US. However, whenever your personal data is transferred out of the US, we aim to ensure a similar degree of protection is afforded to it by confirming that at least one of the following safeguards has been implemented:
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your personal data is transferred to countries that have been deemed to provide an adequate level of protection for personal data under the UK’s adequacy regulations issued under the Data Protection Act 2018; or
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a contract is in place with the organisation receiving your information on terms approved by the US government and supplemented by additional measures to ensure your information is subject to the same protection as it has within the US.
8. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Data retention: For how long we will use your personal data
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we are required to keep basic information about certain individuals (including Contact, Identity and Transaction Data) for six years for tax purposes.
10. Your legal rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.
You also have the right to revoke or amend any consent you have provided allowing us to store and use your personal data.
You can also exercise your data rights at any time by contacting DKW@KentFineArt.Net.